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Habermas, J. (2023). A New Structural Transformation of the Public Sphere and Deliberative Politics (C. Cronin. Trans) | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
Issues and Challenges of Qualitative Research Methods Education in Communication | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
The current research undertook in-depth interviews with 13 undergraduates majoring in communication to explore how they understood qualitative research methods and how they perceive the value of the methods after taking a qualitative research methods course. Thematic analysis of the data showed that students identified in-depth interviews as valuable tools that provided honest answers from the people of interest. Students came to understand the strengths and uniqueness of each data-gathering method with their perception changed after taking the course. However, they still found qualitative research methods to be difficult and challenging. The findings suggest that contextual factors negatively influenced the students’ evaluation of qualitative methods; nonetheless, participants still wanted to learn qualitative methods well to boost their skills for the job market. Interviews also revealed that the knowledge and skills in quantitative research methods influenced students’ understanding and evaluation of the methods. Based on these findings, the current study suggests ways in which instructors could strengthen qualitative methods courses to gain more leverage in undergraduate programs. Topics for follow-up studies are suggested and their implications are discussed.
Understanding the Internet Water Army: Domain, Characteristics, Purposes, Messages and Affordances, and Consequences | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
The Internet and social media bring many benefits to individuals, groups, organizations, and society. However, some users, groups, agents, businesses, institutions, and governments also manipulate and deceive the online environment, fostering negative consequences. This article describes one specific manifestation of this phenomenon: the Internet Water Army, a growing Internet/social media phenomenon, especially in China. There has been no robust framework for referring to the Internet Water Army, nor an integrated social science review of this type of Internet/social media user, thus creating gaps and contradictions in discussions and research about it. First, the article defines, with examples, first the general domain of organized multiple online postings or contributions, second thecontributions, the more specific domain of paid posters or influencers promoting misinformation, and third the particular case of the Internet Water Army. Then, the explanation identifies four central dimensions of the Internet Water Army?characteristics (user demographics and activities, organization and process), purposes (at individual, organizational, and political levels), messages (content and valence) and an affordance (visibility), and consequences (desirable/(desirable/undesirable, direct/indirect, and anticipated/unanticipated)?with a wide variety of examples. The article ends with a discussion of several theoretical perspectives that could increase our understanding of phenomena such as the Internet Water Army.
Can Chinese Pastoral Videos be Effective for Promoting Foreign Viewers’ Travel and Word-of-Mouth Intention? Exploring Characteristics of Chinese Influencer, Attributes of Content, and the Mediating Role of Parasocial Interaction | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
This study investigates how the attributes of Chinese Pastoral Videos (CPVs) content and the characteristics of CPVs influencer affect viewers through parasocial interaction (PSI) on intention to visit China and intention of Word of Mouth (WoM) about CPVs. Results from an online survey with a US sample (NN = 405) revealed that physical attractiveness and familiarity of CPVs influencer, along with informativeness of CPVs content, were positively associated with travel intention. Only trustworthiness of CPVs influencer was positively associated with WoM intention. Second, physical attractiveness, trustworthiness, and familiarity of CPVs influencer, along with technicality of CPVs content, were positively associated with behavioral PSI. Informativeness, technicality, and entertainment of CPVs content, along with physical attractiveness and familiarity of CPVs influencer, were positively associated with cognitive PSI. Third, cognitive and behavioral PSI were positively related to travel intention and WoM intention. Finally, cognitive PSI significantly mediated the relationships among characteristics of CPVs influencer, attributes of CPVs content, travel intention and WoM intention. Meanwhile, behavioral PSI significantly mediated the relationships among characteristics of CPVs influencer, technicality of CPVs content, travel intention and WoM intention. This study highlights the potential effectiveness of Chinese pastoral videos in promoting cultural export, including cultural diffusion and visits to China.
Over-the-Counter Medicine Advertising and Behavioral Responses in the South Korean Context: Roles of Health Consciousness, Attention, Attitude, and Subjective Health Knowledge | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
In South Korea, the market for over-the-counter drug advertising (OTCA) has been increasing in recent years; however, research on OTCA has received scant attention from a psychological perspective. Identifying the antecedents and underlying mechanisms of behavioral responses to OTCA helps us understand how consumers engage in health-related decisions. This study focused on a notable theoretical framework that determines behavioral responses to OTCA. Specifically, this study examined the sequential relationship between health consciousness, attention to OTCA, attitude toward OTCA, and behavioral responses to OTCA. It also tested the boundary conditions of the effect of attitude toward OTCA on behavioral responses by examining the moderating role of subjective health knowledge. A nationwide online survey was conducted. The results showed signifificant dual mediating effffects of attitude and attention on behavioral responses. However, subjective health knowledge did not signifificantly moderate the sequential relationship between attitude toward OTCA and behavioral responses. These fifindings have implications for strategy, policy, and practice in both public health fifields and the advertising industry. Advertising practitioners and healthcare professionals can gain valuable insights into how to enhance consumers’ health-related decision-making for sustainable health promotion.
Unveiling Secrets to AI Agents: Exploring the Interplay of Conversation Type, Self-Disclosure, and Privacy Insensitivity | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
This study investigated the dynamics of user interactions with AI agents, specififically delving into the impact of conversation types that users hold with an AI agent on self-disclosure and privacy insensitivity toward AI agents. The present study also examined the interplay of conversation types with attitudes toward the machine (i.e., perceived humanness and intimacy perception). Results exhibited that both functional and emotional conversations with AI agents were signifificantly associated with self-disclosure to AI agents. The more functional or emotional conversation a user made with AI agents, the more likely the user was to disclose his/her information to the devices. And, the impact of emotional conversation was found to be significantly greater than that of functional conversation. Yet, only emotional conversation was associated with AI privacy insensitivity. The more a user made emotional conversations with AI agents, the more likely the user was insensitive to privacy issues related to AI agents. Moreover, perceived humanness played a role in strengthening the relationship between functional conversation and self-disclosure, whereas emotional conversations with AI agents were more positively related to AI privacy insensitivity when users perceived the agents as human-like. Discussion and limitations were further addressed.
Reconsidering Prospect Theory in Health Communication: Interplay of Certainty with Different Types of Framing | 2024.10.08
기타 | Asian Communication Research (한국언론학회)
While framing studies in health communication research are grounded in prospect theory, there are deviations from the original prospect theory in three major areas: (1) the conceptualization of risk as susceptibility/severity rather than certainty, (2) the presentation of outcomes of difffferent events in gain- and loss-framed messages rather than difffferent aspects of the same outcome, and (3) the use of participants’ ratings as outcome variables instead of participants’ choice of one option over the other. To understand the implications of these discrepancies, two randomized experiments were conducted within the context of obesity policy support. In experiment 1, participants were asked to rate their support for policies. With a framing approach consistent with prospect theory (called prospect-theory framing in this study), participants’ ratings were marginally signifificant but in a consistent pattern with prospect theory; however, no effffect was found with the framing approach described in health communication literature (called persuasion framing in this study). In Study 2, participants were asked to choose one policy for obesity over the other, revealing a result aligning with the prospect theory predictions. These fifindings underscore the inflfluence of both framing conceptualization and outcome measurement on observed framing effffects.
건강불평등과 건강시민권 : 사회권과 소통권의 역할을 중심으로 | 2024.09.25
기타 | 커뮤니케이션 이론 (한국언론학회)
코로나19를 통해 건강을 둘러싼 불평등과 차별 등 ‘사회적 부정의’가 수면 위로 드러났다. 동시에, 건강이 개인을 넘어 공동체가 겪는 사회적 문제라는 인식이 커지면서, 공동체 건강을 위한 공공의료와 돌봄 확대 등 ‘사회권’의 역할도 부상했다. 이 연구는 팬데믹 이후 출간된 감염병 관련 문헌들을 중심으로 이론적 틀을 갖추고, 감염병이 초래한 건강과 생존, 시민권의 위기를 분석하며, 대안을 모색했다. 문헌들을 이론적 토대이자 분석 자료로 활용해, 시민권의 역사적 전개, 건강권과 소통권의 연결고리, 건강문제에 대응한 시민들의 목소리 내기와 건강권의 전개 과정, 환자의 집단화 사례 등을 살펴보았다. 이를 통해 건강-소통의 연결고리를 조명하고, 건강 및 생존위기에 대응해 건강권과 소통권 중심의 대안적 시민권인 ‘건강시민권’의 의미와 역할을 탐색했다. 나아가 송신자 개인 중심의 일방적 표현의 자유가 아니라 타인과 공동체에 대한 존중과 경청을 바탕으로 공동체의 변화를 위해 건강시민권을 공론화할 것을 주장했다. 이 연구는 대안적 시민권이자 사회권인 건강시민권 성취를 위해 ‘아래’로부터의 목소리와 참여 속에 적극적으로 정책과 예산을 투자하는 등 국가와 공동체의 사회권 차원 의무 실천이 필요함을 강조했다.
컴퓨터의 매체화, 이용자의 객체화 : 객체지향 프로그램과 비인간 디지털 문화 | 2024.09.25
기타 | 커뮤니케이션 이론 (한국언론학회)
이 글은 디지털 이용자를 인간 변형의 기술로 이해하고, 이것이 어떻게 설계되고 운용된 것인지 객체지향 프로그램을 중심으로 고찰한다. 이 프로그램은 1970년대 아동용 컴퓨터 개발의 일환이었던 스몰토크라는 프로그래밍 언어로 체계가 잡혔는데, 이 글은 이 프로그램이 디지털 매체의 기술적 설계와 이용 방식으로 자리잡으면서 나타난 디지털 문화의 다층적 변화를 재귀적 과정으로 분석한다. 그 다층적 변화는 컴퓨터의 매체화와 메타 매체화 그리고 그 이용자의 객체화와 자동화로 이어졌다. 그 재귀적 과정이란 컴퓨터 속의 컴퓨터인 객체, 객체에도 이용자에도 있는 접면, 화면 속 중첩된 윈도우로 컴퓨터에 외화된 인간의 다중적 인지 표상 양식, 그리고 이들 객체, 컴퓨터, 이용자의 메타적 연결과 온라인의 가상 공간으로 확장하며 이루어졌다. 이러한 재귀적 변화는 언어적 은유와 기술적 수단 간 반복적 되먹임의 회전에 맞물린 것이었다. 이 재귀적 되먹임의 회전 운동이 디지털 문화의 역동성과 모순적 양면성을 촉진해 왔고, 그럼으로써 인간의 변형도 유도하였다. 이 인간 변형의 후기인간화는 디지털 이용자가 객체화되고 자동화되면서 객체·비트·패킷으로 나뉘어졌다가 비인간 이용자를 생성하여 다시 인간 이용자와 합해지는 방식으로 전개했다. 이러한 ‘분합인’의 형상으로 인간 변형을 이끈 디지털 이용자는 주체이자 객체로서 능동과 수동, 자율과 자동, 인간과 비인간 이용자의 양면이 공존하며 용이하게 전도·변환될 수 있는 행위 능력으로 설계·운용된 것이다.
글로컬 시대의 지역방송과 재난에 대해 다시 생각하기 : 청주 오송 지하차도 재난 사고의 방송 보도 프레임 분석 | 2024.09.25
기타 | 커뮤니케이션 이론 (한국언론학회)
이 연구는 2023년 7월 15일 충청북도 청주시 오송 지하차도에서 발생한 재난 사고에 대해 지역방송이 어떻게 재난 뉴스를 보도했는지를 분석했다. 뉴스 프레임은 책임, 갈등, 경제적 결과, 인간 관심, 도덕성 등 다섯 가지로 분류해 질적 분석을 통해 각각의 속성을 밝혔다. 연구 결과, 책임 프레임은 가해자의 입장, 사고 원인, 피해자의 입장, 처벌 대상 등을 다루고 있었다. 갈등 프레임은 재난 사고에 대한 행동적, 제도적, 정책적, 수사적 갈등 요소를 포함하고 있었다. 경제적 결과 프레임은 재난사고로 인한 물질적 피해와 비물질적 피해, 보상, 경제적 영향 등을 보도하는 내용을 포함했다. 인간 관심 프레임에서는 안전과 생존, 애도, 구조 활동, 사회적 연대 등의 속성들이 발견되었다. 마지막으로 도덕성 프레임은 재난에 대한 경고, 현황, 처리, 복구 절차 등의 규범적 측면을 다루고 있었다. 이 연구는 재난 상황에서 지역방송의 역할과 기능을 강조하고 있다. 글로벌과 로컬의 상호보완적 관계 속에서 미디어의 글로컬화는 지역방송의 역할과 중요성을 부각한다. 재난의 미디어화로 인해 지역방송의 역할은 더욱 중요해졌으며, 이에 따라 지역방송은 재난에 더욱 효과적으로 대응하기 위해 노력해야 한다.
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