Author argues that Murray S. Davis’s “interestingness” theory (1971) has been largely ignored in media and communication studies despite its significant influence in other social science disciplines, especially management studies. Davis sees “interestingness” as a primary factor in attracting public and professional attention to theories, and notably, even when those theories may not be true. Rejecting emphatically its use for promoting false theories, the author maintains that Davis’s theory, when used responsibly, offers surprising benefits to those engaged in theory-building in media and communication studies. As such, this hidden gem deserves to be better known in our discipline.