The main purpose of this study is evaluation of Licensing Royalty Index(LRI) in Korean professional baseball teams based on the such marketing techniques; Brand loyalty of each team was calculated based on Brand Power Index(BPI), environment of franchise support was calculated based on the Success Fan Support Index(SFSI), Price index and item index of each team`s licensing products and consumption environment of licensing product shop were calculated based on Licensing Product Consumption Index (LPCI). To collect the data for this study, survey was performed as duplicated. The first survey was done for the evaluation related to the BPI of each baseball team from general groups. Target group for this survey was totally 880 persons, 110 persons randomly selected in the franchise area of each team (totally 7 area; Seoul has two teams in same area), and the answer sheet from 875 persons was used for the evaluation after excluding some answer sheets without sincere response. Verification for reliability of the evaluation model was done by multiple linear regression. The reliability of the evaluation model was analyzed considering the variables; brand awareness, brand association, perceived quality and monopolized property were used as independent variables, preference of brand, consuming attitude, intention of consumption as dependant variables. Also the differences among the teams were studied using the technical statistics, ANOVA analysis and Scheffe`s post verification.