Since the late twentieth century, mass media have been an indispensable component of representative democracy, thanks to its enhanced role in election campaigns. Nevertheless, a number of scholars still insist that media rather endanger than reinforce democracy. Not a few academics ever-dropping rate of political participation is rooted in mass media`s critical views on the political system that drive voters to distrust and apathy. In short, mass media is the underlying cause of civic indifference and distrust. Particularly during the 1990s, both the academic and professional circles accused media of inciting civil cynicism on political affairs. It is highly likely that media spread the perspective of viewing politics as a fun-oriented game and thus keep the public at their seats as cynical, passive spectators. The so-called `contingency video clip` has now been established as the most influential program to worsen such cynicism.