- [나스미디어]2024년 11월 2025 디지털 미디어 & 마케팅 전망
- [2025년 7월] 2025 상반기 디지털 미디어 & 마케팅 결산
- [플레이디] 2025 광고·마케팅 트렌드 전망 리포트
- [2025년 5월] 2025 NPR 요약보고서
- 기아차 SOUL의 혁신적인 제품전략 -소비자의 soul을 움직이다-
- [2024년 12월] 한 장이면 고민 끝! 2025 마케팅 이슈 캘린더
- [CJ?메조미디어] 2025 타겟?리포트_50대
- 조선-중앙-동아일보의 유사성과 차별성:1면 구성과 사설의 이념성을 중심으로
- [Case Study] 디지털 미디어 광고 사례
- [인크로스]2025년 1월 미디어 이슈 리포트
여성의 몸 담론과 성형담론의 상호텍스트성에 관한 연구
자료요약
This study on how the discourse in female magazine articles and plastic surgery ads is constructed and on how intertextuality is established between the two examines the way the media discourse changes female readers` ideas and perceptions regarding their bodies. It also investigates what effects the media discourse has on women`s management of their bodies. Subject 1 focuses on how female magazine articles on the body are organized. Subject 2 looks into how the discourse in female magazine ads on plastic surgery is constructed. Subject 3 addresses the intertextuality of the body discourse in female magazine articles and that in plastic surgery ads. This study has been conducted through the semiotics method, by analyzing` “woman Sense” a magazine for married women, and "CeCi " for single women. From subject 1, this study found that the articles subdivide the female body into many small parts. They do not see the body as one, but rather dissect the body from head to toe, highlighting each body part. Second, the articles find faults with the female body Subdivided parts become the target of transformation, and standards for transformation are presented.
여성의 몸
여성잡지
담론분석(analysis of discourse)
성형의 토대화
외모 관리의 일상화








