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한국 도시건축 개발사업에서의 디자인경영
| 2006.12.01
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기타
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(관동대학교)
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This thesis is an attempt to come up with entry strategies for Korean defence industry to the American Defense Industry Market. In general, the defence market in a country is characterized by monopolized demand, high risk, forward and backward linkage effects, and political positions, making it almost impossible for defense businesses to purely act on economic principles. Korean Defense Industry has come to its maturity, after a relatively short period of development. But many obstacles, rather institutional and structural than purely economical, are keeping Korean Defense Industries from selling their products overseas. This thesis reviews the possibility and plausibility of Korean Defense Industry`s penetrating into the US Defense Market, the biggest defense market in the world.
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프로야구 관람자의 관람동기와 미래소비행동의 관계
| 2006.12.01
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(관동대학교)
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This study was intended to offer objective and systematic data to establish a distinguishable marketing strategy examining a structural relationship between motivation of professional baseball spectators and their future consumption behavior. A questionnaire was used for the study and spectators in Daegu baseball stadium were set up as population. 500 males and females over 15 years old were selected for stratified cluster random sampling. They should answer the questionnaire by self-administration method. After insincere answers or answers that had omitted some information and were out of normality were excluded, valid samples of total 489 spectators, who were 323 males and 166 female(97.8%), were extracted and used for the final analysis.
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외국인 직접투자가 한국 유통산업에 미친 영향 : 사례 분석을 중심으로
| 2006.12.01
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광고와 마케팅
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(관동대학교)
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Most governments have been actively promoting their countries as investment locations to attract scarce private capital, associated technology, managerial skills and to create employment in order to help achieve their development goals. Furthermore, Policy agencies in less developed countries (LDCs) place attracting foreign direct investment (FDI) high on their agenda, expecting multinational enterprises (MNEs) to generate positive spill-overs and thus enhance the performance and competitiveness of domestic industries. Even though a number of previous studies suggests hypotheses and conducts empirical tests on spillover effects, few studies have focused on linking competitive strategies in terms of firm level characteristics to catch-up competitiveness in opened domestic market.
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컴퓨터 기반 커뮤니케이션 매체의 매체풍부성과 사회적 영향이 매체의 사용에 미치는 효과
| 2006.12.01
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광고와 커뮤니케이션
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(관동대학교)
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Media Richness Theory(MRT) and Social Influence Theory(SIT) are regarded as a representative theory of media use. MRT hypothesizes that its media characteristics is immovable and SIT, on the other hand, is hypothesized by social influence. The purpose of this study is to enhance the power of explanation on the media use of organization through the combination of MRT and SIT. To fulfill this purpose, I set the following hypotheses: (1) The more experience and skill of electronic mail they have, the bigger perceived media richness it is. (2) The bigger social influence of electronic mail they have, the bigger perceived media richness it is. (3) In higher equivocal task, the bigger perceived media richness they have, the higher ratio of electronic mail use it becomes. (4) The more experience and skill of electronic mail they have, the higher ratio of electronic mail use it becomes.
