차며, 뛰며 힘껏 그들의 몸을 움직이는 사람들. 그들이 움직이는 이유는 누구를 위해서도, 어떻게 보이기 위해서도 아닙니다. 그저 그들 자신의 최선을 다할 뿐입니다. 화려한 퍼포먼스로 가득찬 영상에 매력적인 가치를 담았습니다. 중국에서 집행된 나이키의 광고입니다 :)
Advertising Agency: Wieden + Kennedy, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu