요즘 '운전 중 스마트폰 금지'라는 주제의 광고들이 많이 나오긴 하지만

담배에 관한 광고처럼 사람들이 받는 위험에 대한 경각심이 무뎌진 것 같습니다.

AT&T도 그와 같은 주제로 정작 4분가량의 광고를 만들었습니다. 하지만 뭔가 특별합니다.

사고의 순간 당사자 이외에 주변 사람들의 모습들을 집중적으로 보여줌으로써

교통사고로 인한 고통은 한 사람이 아닌 여러 사람들의 몫이라는 것을 말하고자 합니다. : )

Advertising Agency: BBDO, New York, USA

Chief Creative Officers: David Lubars, Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Directors: LP Tremblay, Erik Fahrenkopf

Creative Director / Art Director: Grant Mason

Creative Director / Copywriter: Kevin Mulroy

Director of Integrated Production: David Rolfe

Group Executive Producer: Julie Collins

Executive Producer: Dan Blaney

Music Producer: Melissa Chester

Senior Integrated Business Manager: Cristina Blanco

Managing Director: Mark Cadman

Senior Account Director: Brian Nienhaus

Account Director: Gati Curtis

Account Manager: Johnny Wardell

Account Executive: Sigourney Hudson-Clemons

Production Company: Anonymous Content

Director: Frederic Planchon

Executive Producer: Eric Stern

Producer: Paul Ure

Director of Photography: Jody Lee Lipes

Editorial: WORK Editorial

Editor: Rich Orrick

Assistant Editors: Adam Witten and Trevor Myers

Executive Producer: Erica Thompson

Producer: Sari Resnick

Visual Effects: The Mill

EP/Head of Production: Sean Costelloe

Line Producer: Nirad ‘Bugs’ Russell

VFX Supervisor : Gavin Wellsman

2D Leads: Gavin Wellsman; Krissy Nordella

2D Compositor: Michael Smith; Chris Sonia, Keith Sullivan

2D Assists: Heather Kennedy; Sungeun Moon, Yoon-sun Bae, Marco Giampaolo

3D: Yili Orana , Corey Langelotti

Pre Vis Artist: Jeffrey Lee

Editor: Charlotte Carr

Designer: Clemens den Exter

Color: The Mill

Colorist: Aline Sinquin

Music House: Grooveworx

Executive Producer: Dain Blair

Sound Design: Brian Emrich

Original music composed by Rob Simonsen

Sound: Sonic Union

Sound Mixer: Steve Rosen

Motions Graphics and Titles: Polyester