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주소복사 주소복사
Uber Eats : Shameless Manipulation
ekdmsekdms1111 더보기
2021-02-22 00:00    조회 558 / 덧글
Uber Eats : Shameless Manipulation  

  

90년대 북미에서 흥행했던 코미디 영화 <웨인즈 월드>의 마이크 마이어스와 데이너 카비가 등장합니다. 그들은 이 영상은 현지 식당을 위해 찍은 것이지만, 절대 다른 광고들처럼 사람들을 조종할 생각이 없다고 하는데요. 하지만 반대로 말하기라도 한 듯, 이들의 말과는 다르게 "Eat Local"이라는 문구가 화면 전체에 번쩍이고 일반적인 광고와 다름없는 영상이 나옵니다. 귀여운 아기들까지 등장시키는데요. 또 그들은 결코 뻔뻔하게 유명인 카메오에게 의존하지 않을 것이라고 말하지만, 곧바로 미국 유명래퍼 Cardi B가 등장합니다. "Eat Local"이란 말과 함께 TikTok 영상까지 찍는데요. 이 영상광고는 현지 레스토랑을 지원하고자 제작된 Uber Eats의 광고였습니다.  

  

Advertising Agency: Special Group U.S./Australia

Founding Partner / CEO: Lindsey Evans

Founding Partner / Managing Director: Cade Heyde

CCO / Partner: Tom Martin

CCO / Partner: Julian Schreiber

CCO / Partner: William Gelner

Creative Director (all mediums): Dave Horton

Creative Director (all mediums): Matthew Woodhams-Roberts

Creative Director (social): Eron Broughton

Copywriter (TVCs): Jon Marshall

Art Director (stills): Amy Su

Account Director: Caitlin Miller

Account Director: Carine Johannes

Senior Producer (all mediums): Esther Perls

Senior Producer: Jamie Ostrove

Business Affairs: Jeff Estow

Celebrity Management: The Marketing Arm

Celebrity + IP Procurement VP: Matt Fleming

Production: SMUGGLER

Director: Guy Shelmerdine

Co-Founder: Patrick Milling-Smith

Co- Founder: Brian Carmody

Executive Producer: Allison Kunzman

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

Producer: Donald Taylor

Social Production: Fanciful Fox

Director: Richard Downie

EP: James Toth

Producer: Brian Walsh

Edit: Cartel

Editor: Andy McGraw

Editor: Matt Berardi

Editor (social): Dusten Zimmerman

EP: Lauren Bleiweiss

EP: Alaina Zanotti

ASST: Zach Edwards

ASST: Roy Herbert

Producer: Sarah Schachte

VFX: Parliament

Color: MPC Color

Colorist: Dimitri Zola

Color Assist: Taylor Pool

Executive Producer, Color: Meghan Lang

Senior Color Producer: Diane Valera

Associate Producer: Phoebe Torsilieri

Sound + Mix: Eleven

Audio Post Studio: Eleven

Mix/Sound Design: Jordan Meltzer

Asst Mixer: Marco Tornillo

Executive Producer: Melissa Elston

Producer: Jeff Martin

Music: New Math

Creative Director: Dave Wittman, Ray Loewy

Executive Producer: Kala Sherman

Producer: Jake Falby

Composers: Casey Smith, Joe Spallina

Uber Eats ·  웨인즈 월드 ·  카디비 · 
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