지난 캠페인부터 여자아이들에게 강요되는 '여자다움'에 대해 반대해온 P&G에서 이번엔 스포츠를 주제로 새로운 캠페인 영상을 선보였습니다. 이번에도 깊이 생각할 만한 고민거리를 대중들에게 던지고 훌륭한 카피로 사람들을 끌어들였다는 점에서 의미있는 광고인 것 같습니다. P&G의 광고입니다 :)
Date: Jun 28, 2016
Agency:Leo Burnett Chicago
Client:Always
Director:Nanette Burstein
Global Chief Creative Officer:Mark Tutssel
Creative Chairman:Mark Tutssel
Company:Publicis
Communications Chief Creative Officer:Judy John
EVP ECD:Nancy Hannon
VP Creative Director:Isabela Ferreira, Natalie Taylor
Associate Creative Director:Amanda Mearsheimer, Gloria Dusenberry
Senior Copywriter:Anthony Brooks
Senior Art Director:Jillian Lamb,Luis Marques
Copywriter:Garrett Vernon, Pete Kellen
Creative Resource Manager:Darlene White
Executive Director of Production:Vincent Geraghty
SVP Group Executive Producer:Mary Cheney
VP Executive Producer:Tony Wallace
Senior Producer:Adine Becker
Director of Music:Chris Clark
Assistant Music Producer:Alec Stern
Senior Talent Manager:Linda Yuen