폴란드 한 마트의 생선코너. 막 바다에서 잡은 생선처럼 팔딱팔딱 뛰는 상자가 사람들의 눈길을 사로잡았습니다. 어렵지 않은 기술이 단단한 아이디어를 만나 훌륭한 크리에이티브가 되었네요. 이 깜짝 생선쇼를 본 사람들은 브랜드를 쉽게 잊지 못할 것 같습니다. Mila의 광고입니다 :)

Advertising Agency: Y&R, Poland

Executive Creative Director: Luis Tauffer

Global Director of Creative Operations: Paul Schulman

Copywriter: Luis Tauffer

Art Directors: Tomaz Wozniak, Piotr Jakubowski

Copywriter: Michal Konert

Account Manager: Paula Gurgul

Managing Partner/Y&R Mobile: Romek Lubczynski

Web Developer: Adam Karpowicz

Managing Partner/Labstore: Grzegorz Sierzputowski

CEO: Michał Kazimierczak

Chief Creative Officer/Y&R Europe: Jaime Mandelbaum

Creative Lab: Jack the Maker

Production Company: Raymond

Head of Production: Piotr Owsianka

Agency Producers: Agnieszka Fatek, Jan Deluga, Michał Zamencki

Print Producer: Rafal Pawela

DTP: Darek Kurnikowski

Video Director: Piotr Janowski

DOP: Lukasz Gutt, Sebastian Kniza

Set designer: Paulina Szpila

Photographers: Katarzyna Hryciow, Jacek Kolodziejski, Anna Loskiewicz

Video Editors: Ziemowit Jaworski, Stephan Stefanski, Jan Taras

Video Production: Mniam TV

Post Production: Badi Badi

PR Agency: Walk

Agency Partner: Przemek Staniszewski

Published: May 2016