하이파이브에 성공한 소년은 따가운 눈총 속에서도 절대 손을 씻지 않습니다. 아이의 고집은 주위를 힘들게 하지만, 우리 모두는 저 소년의 마음을 느낄 수 있습니다. 스포츠는 팬들에게 잊을 수 없는 짜릿함, 행복을 선물합니다. 영리한 카피를 통해 팬과 선수 사이의 넓은 공감대를 만들었습니다. NBA의 광고입니다 :)

Advertising Agency: Translation, USA

Chief Executive Officer: Steve Stoute

Chief Creative Officers: John Norman, John Greene

Executive Creative Director: Betsy Decker

Group Creative Directors: Matthew McFerrin, Armando Samuels

Copywriter: Max Hoch

Art Director: Manuel Urbanke

Director of Content Production: Miriam Franklin

Content Producer: Kristen Cooler

Group Account Director: Tim Van Hoof

VP, Account Director: Justin Costa

Account Supervisor: Rachael Fogel

Account Executive: Chris Martin

Strategy: Tim Flood, Lindsey Neeld

Senior Project Manager: Matt DeSimone

Production Company: Arts & Sciences

Director: Matt Aselton

Director of Photography: Benn Martenson

Executive Producer: Mal Ward, Marc Marrie

Line Producer: Zoe Odlum

Editorial Company: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor: Sam Barden

Post Executive Producer: Sila Soyer

Post Producer: Fanny Cruz

VFX Company: Arcade Edit

VFX Artist: Tristan Wake

VFX Executive Producer: Sila Soyer

VFX Producer: Fanny Cruz

Audio Post: Heard City

Mixer: Phil Loeb

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn

Music: (You’ve Got) The Magic Touch

Artist: The Platters

Aired: January 2016