Adobe - The Launch? Do You Know What Your Marketing Is Doing?
광고인들의 공통된 애환 중 하나, 바로 광고주의 갈피를 잡을 수 없는 요구라고들 하죠. 어도비에서 이런 현실을 코믹하게 포착해냈습니다. 마케터에게 마케팅솔루션을 제공하는 어도비 마케팅 그룹의 재치있는 광고입니다 :)
Client: Adobe
Agency: Goodby, Silverstein & Partners
Title of Creative Work: "The Launch"
Partner: Rich Silverstein
Creative Director: Will Elliot
Creative Director: Patrick Knowlton
Art Director: Hanna Wittmark
Copywriter: Kate Baynham
Director of Content Production: Tod Puckett
Senior Content Producer: Benton Roman
Account Director: Ed Allt-Graham
Account Manager: Chelsea Bruzzone
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Devon Lynch
Jr. Communication Strategists: Catherine Kim/Elyse McAvoy
Group Research & Analytics Director: Margaret Coles
Research & Analytics Director: Cassi Husain
Business Affairs Manager: Heidi Killeen
Company name: MJZ
Director: Frederik Bond
Director of Photography: Jess Hall
Production Designer: Shepherd Frankel
Producer: Jude Vermeulen
Executive Producer: Kate Leahy
Company name: Union Editorial / Marshall Street Editors
Editor: Patric Ryan
Assistant Editor: Melissa Geczy
Executive Producers: Joe Ross / S.J. O'Mara
Company name: The Mill
Colorist: Adam Scott
Company name: The Mill
Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisors: James Allen, David Lawson
2D Lead: James Allen
3D Lead: David Lawson
Music: Stimmung
Sound Design: Stimmung
Sound Designer: Gus Koven
Company name: Lime
Mixer: Roha