프리미엄 자동차 브랜드의 로고에는 유난히 원(Circle) 모양이 많습니다.
렉서스 또한 원모양의 로고를 가지고 있는데요.
이번 광고를 통해 로고에 대한 새로운 해석을 제시했습니다.
기존의 로고에 새로운 스토리텔링을 가미한 점이 흥미로운 광고입니다 : )
Advertising Agency: Team One, USA
Group Creative Director: Craig Crawford
Assoc. Creative Director: Jim Darling
Chief Creative Officer: Chris Graves
Director of Product Information: Robert Jordan
Account Director: Amy Oars
Copywriter: Patrick O’Rourke
Sr. Business Affairs Manager: David Peake
Account Executive: Lindsay Rich
Group Account Director: Jim Ryan
Business Affairs Manager: Jessica Solorzano
Account Supervisor: Jay Thongnop
Producer: Jenny Valladares
Project Manager: Jim Vastano
Executive Producer: Sam Walsh
Production Company: The Sweet Shop
Director: Iain Mackenzie
DP: Iain Mackenzie
Managing Director: Laura Thoel
Head of Production: Preston Garrett
Producer: Drew Santarsiero
Production Supervisor: Francesca Lentini
Production Coordinator: Angela Rodarte
Editorial Company: Whitehouse
Editor: Brandon Porter
Assistant Editor: Micah Chase
Sr. Post Producer: Kristin Branstetter
Design & Post Company: Brewster Parsons
Executive Producer/Founder: Darcy Parsons
Executive Producer: Jason Cohon
VFX Supervisor/Lead Flame Artist: Andrew Eksner
Flame Artist: Sarah Marikar
CG Supervisor: TJ Burke
Producer: Persis Reynolds
Post Production Color: Apache
Color Correction: Colorist- Steve Rodriguez
Executive Producer: LaRue Anderson
Music & Sound Design Co: Robot Repair
Composer: Michael Schanzlin
Sound Designer: Doug Darnell