Ford: When you wish upon a star
이상하게도 선물상자 안에 있어야할 선물들이 상자를 열어보는데요.
그 안에는 무엇이 들어있을까요?
크리스마스에 받고 싶은 선물들.
선물의 입장에서 주고받는 우리들은 어떤 존재일까요?
색다른 관점에서 소비자에게 어필하는 Ford의 광고였습니다 : )
Advertising Agency: Blue Hive, Brazil
Executive Creative Director: Vico Benevides
Creative Directors: Rafael Freire, Marcelo Mariano
Creative: Vico Benevides
Planning team: Dorian Dack, Rafael Lavor, Larissa Baccos, Gabriel Cinato
Media team: Ricardo Medeiros. Edera Bonato, Beatriz Guerzoni, Marcela Lanna, Alexandre Mantovani, Douglas Magalh?es, Thiago Attini
Agency Account team: Sergio Silveira, Rodolfo Luz, Andr? Cruz, Rafael Colli, Gabriela Falcade
Projects: Patricia Silvestre, Marcos Richter
Agency Producers: Luana Aghata, Izabel Soares
Production Company: Santa Transmedia
Diretor: Gustavo Gripe
Animation Director: Thiago Steka
Art Director: Eric Pautz
Technic Director: Marcelo Bortoloni
Concept Art: Filipe Capra, Andre Juventil, Marco Furtado / Old Skull
Composition: Mauricio Oliveira
Post Production: Aline Sinquin / The Mill
Production: Marcos Berghahn
Account team: Ana Cecilia Lugris, Laura Rocha
Sound Production Company: Antfood
Sound Production: Pedro Botsaris, Lou Schmidt, Wilson Brown
Account team: Lou Schmidt, Sean McGovern
Locutor: Eduardo Mirabelli