Thai Health Promotion Foundation (Road Safety): Skateboard, Bicycle, Motorcycle
헬멧을 쓰면 사고가 났을때 마치 머리를 낙하산이 공중에 날라다니듯
머리를 보호해준다는 것을 일러스트로 나타내어
디자인적으로도 예쁘고 이해가 쏙쏙되는 광고입니다
길가에서 꼭 스케이트보드, 오토바이, 자전거를 탈때
헬맷을 꼭 착용하세요 라는 딱딱한 메세지를 크리에이티브하게 표현한 광고네요!
Land safe. Always wear a helmet.
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih
Published: March 2013
