Open Wide and We’ll See How You’ve Done: Proposing and Testing a Model of Injunctive Normative Influence in Dentist-Patient Interactions about Flossing
한국언론학보 | 한국언론학회 | 14 pages| 2024.08.07| 파일형태 :
조회 96 다운로드 0
자료요약
The role of injunctive norms in promoting healthy behaviors is explored and a model of injunctive normative influence (i.e., MINI) is proposed and tested. Health communication is employed as the context to test the model focusing on dentist-patient communication about flossing behavior. The model explores how messages from sources with legitimate power (i.e., dentists) promote injunctive norms which, in turn, promote healthy behaviors. Declarative (i.e., messages indicating normative behavior) and evaluative (i.e., messages assessing adherence to norm) communication are considered for their effect on injunctive norms. The effect of injunctive norms on behavioral intent is posited to be mediated by guilt. A test of the model employing 319 (143 men and 176 women) participants was performed looking at perceptions of dentist-patient communication, flossing injunctive norms, guilt related to flossing behavior, and behavioral intent to floss. All direct links proposed in the model are supported but the indirect link from declarative communication to behavioral intent is not significant. Unanticipated direct links emerge from evaluative communication to guilt and behavioral intent. Overall, results are largely supportive of the proposed model though evaluative communication plays a greater role than anticipated while declarative communication has a more limited scope.
목차
ABSTRACT
MINI
METHOD
RESULTS
DISCUSSION
IMPLICATIONS
CONCLUSION
REFERENCES
#flossing#dentist?patient communication#injunctive norms#normative inflfluence#health communication
저작권 안내 및 사용범위와 규정
  • 위 정보 및 게시물 내용의 불법적 이용, 무단 전재, 배포는 법적으로 "금지되어" 있습니다.
  • 저작권 침해, 명예훼손 등 분쟁요소 발견시 하단의 “고객센터”를 이용해주세요.
  • 기타는 저작물의 등록자가 정하는 사용 범위와 규정에 준합니다.
  • 위 자료는 가 저작권을 관리하고 있습니다.
자료 제공처