Heineken Zero : Outdoor Bar 2020.12.22 12:00
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Heineken Zero : Outdoor Bar 
하이네켄의 아웃도어 바가 설치된 모습이 보여집니다. '이제는 운전하기 전에도 술을 마실 수 있다'라는 의미의 문구와 함께 해당 제품은 무알콜이라 명시되어 있는데요. 이 인쇄광고는 무알콜 맥주를 즐길 수 있는 새로운 소비 순간을 제시함으로써 자사의 제품을 홍보하기 위해 제작된 Heineken Zero의 인쇄광고였습니다.  

 
 
Advertising Agency: Publicis, Brazil
CCO: Domenico Massareto
Executive Creative Director: Gustavo Victorino
Creative Director: Arturo Marenda
Associate Creative Director: André Leotta
Copywriters : Pedro Maneschy, Jessica Borges
Art director: Gustavo Vieira, André Rival, Isabel Fontes, Samuel Gonçalves
Content: Claudia Cecilia, Lucas Pestana, Danilo Guerreiro, Nathalie Oliveira
Head of service: Flávia Cortes
Attendance: Joanna Alencar, Renata Príncipe, Marcella Spada
Head of Planning: Juliana Elia
Planning: Daniela Altenfelder, Caio Dias
Media VP: Mauricio Almeida
Media: Ana Sanchez, Polimarcos Macedo, Jussara Bezerra
Head of Production: Renata Sayão
RTVC: Natasha Natasha Zaminiani
Global CCO: Bruno Bertelli
Global Creative Director: Guy Lewis
Global Account Director: Derek Mueller
Business Director: Caroline Bassi
Business Strategist: Lucas Callile
Business Manager: Gioconda Ferraz
Media Manager: Carolina Gattás
Media Supervisor: Cleberson Luque
Media Analist: Bruna Morales, Thiago Lopes
Client Approval: Nabil Nasser, Vanessa Brandão, Guilherme de Marchi Retz, Stephanie Pacheco Schurmann, Carina Hermida, Juliana Magalhães Rocha, Guilherme Bailão, Mauro Homem, Talita Cristina Wilke
Attendance: Débora Bisi
Production: Rafael Maia, Daniela Peres, Camila Prazeres / Sherpa42
Creation: Mariana Pérez, Leonardo Calvão, Mateus Ramos, Cauê Bexiga
Planning: Filipe Alberto, Manoela Amarante
Digital Hub: IProspect
Business Director: Caroline Bassi
Business Strategist: Lucas Callile
Business Manager: Gioconda Ferraz
Media Manager: Carolina Gattás
Media Supervisor: Cleberson Luque
Media Analist: Bruna Morales, Thiago Lopes
Heineken Zero ·  무알콜 ·  음주운전 · 
 
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