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주소복사 주소복사
Adidas : Play Connected
youngju953 더보기
2020-03-12 11:43    조회 573 / 덧글
Adidas : Play Connected

 

축구화 깔창에 칩을 삽입하자 현실과 가상의 경계가 허물어집니다. 그리고 영상속 인물들은 계속해 축구를 하며 레벨을 올리는데요. 이 영상광고는 아디다스가 구글의 기술을 이용해 만든 축구화용 스마트 깔창으로 이동거리, 속도, 킥의 횟수 등을 기록해 주고 피파 모바일 게임과 연동돼 실제 세계에서 축구를 하며 모은 포인트를 피파 모바일에서 사용할 수 있는 adidas GMR 광고였습니다.

 

Advertising Agency: adam&eveDDB, London, UK

Joint CEO: Mat Goff

Chief Creative Officer: Richard Brim

Creative Director/s: Simon Vicars, Andre Sallowicz

Creative/s: Simone Warme, Jeppe Vidstrup

Chief Production Officer: Anthony Falco

Agency producer/s: Mondi Howard, Kendal Drake

Chief Strategy Officer: Martin Beverle

Planning Director: David Mortimer

Planner: ShuHan Lee

Business Director/s: James Derrick

Account Director/s: Josh Smith, Kathryn Gooding

Project Manager: Ian Hughes

Design Agency: King Henry

Head of Design: King Henry, Paul Knowles, Alex Fairman

Artworker: Sam Stabler

Retouching: King Henry

3D Artist: Ben Fearnley

Motion Designer: Rob Monk

Production Company: Blink

Executive Producer: Paul Weston

Producer: Connor Hollman

Director: Pedro Martin-Calero

UK Production Manager: Duncan Bernard

D.O.P: Simon Chaudoir

Service Production Company: BAS Productions

Sports Choreographers: Mike Delaney, Marc Cumberbatch

Editing Company: TRIM

Editor: Fouad Gaber

Editor Assistant: Magda Plugowska

Post Production: Absolute Post

Post Producer: Nathan Hoad

Creative Director: Phil Oldham

2D Lead Artist: Tom Clapp

3D Lead Artist: Stephen Henry

Colourist: Matt Turner

Music Supervisor: Lauren Wilson / Adidas

Audio Post Production: 750MPH

Composers / Soundtrack: Inja Cannon, Pete Cannon / Intro

Sound Engineer: Neil Johnson, Sam Ashwell

Photographer: Andy Glass

Photographic Agent: Rose Mullings, Wyatt Clarke Jones

First Assistant: Daniel Hutton

Digital Operator: Gideon Marshall

Stylist: Mair Joint

Make-Up: Enzo Volpe

CGI Artist: Ben Fearnley

CGI Artist Agent: Sam Summerskill / BA Rep

Retouching: King Henry

Producer: Kendal Drake

Photographer/Director Celebrity Shoot: Ruud Baan

Photographic Agent: Valie Fiordimare / Take Production

Stylist: Ilaria Magini

Make-Up: Paola Fracchia

Service Production: Take Production

Adidas ·  GMR ·  FIFA · 
주소가 복사 되었습니다.