추억이 가득 담긴 사진들을 하나하나 살펴보며 지난 시간을 돌이켜보는 백발의 노인이 있습니다. 무려 40여 년이란 시간을 함께 쌓아온 '누군가'와의 아름다운 시간을 절절하게 풀어내고 있는 노인. 뭉클해지려는 찰나에 서서히 드러나는 반전이 놀라울만큼 재치있고 또 그 어떤 광고보다 솔직합니다. 독일에서 집행된 토요타의 광고입니다 :)

Agency: Saatchi & Saatchi

Beratung: Ren? Menzel (Managing Director), Dirk Otto (Management Supervisor), Celine Menzen (Account Executive)

Kreation: Alexander Reiss (Executive Creative Director). Torsten Pollmann (Group Creative Director), Marko Werth (Copywriter), Jean-Pierre Gregor (Creative Director), Michael M. Maschke (Head of Creative Services), Toyota Deutschland GmbH Sevilay G?kkaya (General Manager Marketing, Toyota Deutschland GmbH), Niels Klamma (Head of Communications, Toyota Deutschland GmbH), Elke Pietzner (Manager Customer Communication, Toyota Kreditbank GmbH)

Film Production: Acne, Berlin Anders Jedenfors (Regisseur), Kai St?cker (Executive Producer), David Skrotzki (Producer), Agnes Landen (Line Producer)

Post Production: Chimney, Berlin

Musik Production: henanX, Berlin

Media Contact: Lee Sharrock

Director of Global Creative PR: Saatchi & Saatchi Worldwide