폴란드 한 마트의 생선코너. 막 바다에서 잡은 생선처럼 팔딱팔딱 뛰는 상자가 사람들의 눈길을 사로잡았습니다. 어렵지 않은 기술이 단단한 아이디어를 만나 훌륭한 크리에이티브가 되었네요. 이 깜짝 생선쇼를 본 사람들은 브랜드를 쉽게 잊지 못할 것 같습니다. Mila의 광고입니다 :)
Advertising Agency: Y&R, Poland
Executive Creative Director: Luis Tauffer
Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Directors: Tomaz Wozniak, Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Michał Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum
Creative Lab: Jack the Maker
Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producers: Agnieszka Fatek, Jan Deluga, Michał Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographers: Katarzyna Hryciow, Jacek Kolodziejski, Anna Loskiewicz
Video Editors: Ziemowit Jaworski, Stephan Stefanski, Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi
PR Agency: Walk
Agency Partner: Przemek Staniszewski
Published: May 2016