NBA: Hands
하이파이브에 성공한 소년은 따가운 눈총 속에서도 절대 손을 씻지 않습니다. 아이의 고집은 주위를 힘들게 하지만, 우리 모두는 저 소년의 마음을 느낄 수 있습니다. 스포츠는 팬들에게 잊을 수 없는 짜릿함, 행복을 선물합니다. 영리한 카피를 통해 팬과 선수 사이의 넓은 공감대를 만들었습니다. NBA의 광고입니다 :)
Advertising Agency: Translation, USA
Chief Executive Officer: Steve Stoute
Chief Creative Officers: John Norman, John Greene
Executive Creative Director: Betsy Decker
Group Creative Directors: Matthew McFerrin, Armando Samuels
Copywriter: Max Hoch
Art Director: Manuel Urbanke
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Strategy: Tim Flood, Lindsey Neeld
Senior Project Manager: Matt DeSimone
Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Benn Martenson
Executive Producer: Mal Ward, Marc Marrie
Line Producer: Zoe Odlum
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Sam Barden
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz
VFX Company: Arcade Edit
VFX Artist: Tristan Wake
VFX Executive Producer: Sila Soyer
VFX Producer: Fanny Cruz
Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: (You’ve Got) The Magic Touch
Artist: The Platters
Aired: January 2016