현대인의 영원한 숙제 다이어트. 제과 브랜드 Fiber one에서 열량에 민감한 현대인을 위한 신제품(?)을 소개합니다. 씹어도 씹어도 줄지않는 도넛, 사람들은 만족한 듯이 고무를 씹어댑니다. 과장된 코미디 영상으로 열량이 낮은 자사의 제품을 홍보하는 Fiber One의 광고입니다 :)

Advertising Agency: Saatchi & Saatchi, New York, USA

Chief Creative Officer: Jay Benjamin

Global Creative Directors: Luca Lorenzini, Luca Pannese

Creative Director: James Tucker

Associate Creative Directors: Rees Steel, Paul Spelman

Senior Art Director: Lisandro Ancewicz

Head of Content Production: John Doris

Executive Producer: Bruce Andreini

Producer: Tina Lam

Business Manager: Christina Mattson

Production Company: argentinacine

Director: Augusto Gimenez Zapiola

Co-Director: Hernan Corera

Executive Producer: Nano Tidone

Producers: Lorena Habichayn, Natali Sussman

Director of Photography: Julian Ledesma

Editing Company: Cosmo Street Editorial, NY

Editor: Aaron Langley

Assistant Editor: Zoe Mougin

Executive Producer: Maura Woodward

Producer: Valerie Sachs

Online/VFX: SwitchFX

Mixers: Adam Charity, Brett Fuchs