"당신은 당신이 한 모든 훈련의 결과이다."
압도적인 비쥬얼을 보여주는 스포츠브랜드 Under Armour의 광고입니다.
한 사람이 반복하는 수많은 시간의 훈련을 수적인 비쥬얼로 그대로 보여주는 아이디어, 얼핏 단순해보이지만 그 비쥬얼의 효과는 상당히 와닿는 것 같습니다.음악과 절도있는 영상의 조화로 감동을 주는 광고입니다 :)
Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Chief Executive Officer: Sarah Thompson
Chief Creative Officer: Ted Royer
Creative Directors: Alexander Nowak, Felix Richter
Copywriter: Sergio Alonso
Art Director: Sebastian Piacentini
Junior Art Directors: Max Friedman, Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Chief Creative Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Associate Broadcast Producer: Samuel Marx
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Senior Brand Strategist: Candice Chen
Junior Strategist: Isaiah Brown
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D’Entremont
Account Manager: Lucy Santilli
Associate Account Manager: Scott Bubis
Project Managers: Courtney Kosup, Monique Lavie
Sound Mix: Sonic Union
Sound Mixer: David Papa
Studio Producer: Justine Cortale